![]() A number of issues have thus remained under-explored, such as the link between media consumption and the construction of individual identities. Very few studies have empirically investigated the perceptions of the journalists, owners and audiences of these ethnic media. Academic assertions in this regard remain by and large theoretical and at a surface level. Yet relatively little is known about the way in which the media practitioners and audiences perceive the role of these ethnic media in the articulation and re-articulation of collective identities. In recent years there has been an increase in African ethnic media publications in Western Europe as an alternative platform for a distinct, ethnic and niche audience in a diaspora context. This study sets out to analyse the role of ethnic media in the lives of their audiences, with particular focus on news production, content and reception. In addition, panels used for discussions on radio and television programmes should be decorous in their choice of words and be tolerant in others views when given the appropriate medium. It was therefore concluded that, the media should play an effective role by adopting a multi-dimensional approach in educating the public about conflict and its resolution. The analysis revealed that most conflicts in some parts of Ghana occur through the media of which Tuabodom area is of no exception. The data collected was analysed using tables, charts and simple percentages with the help of Statistical Product and Service Solutions (SPSS) version 16.0 software system. Secondary information was gathered from other sources which include the internet, literatures on conflict and the media, archival findings and other related works. The use of questionnaires and interviews were employed as major data collection instruments. The study specifically sought to evaluate the media's role in Tuabodom conflict, to examine the perception of residence about the media's role in managing conflict and to suggest feasible policy recommendations. This study was embarked upon to investigate the role of the media in the management of conflict in the Tuabodom area of Ghana. ![]()
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